Diversity & Representation · Indicator 4
Ticket price, wage-normalised
What this indicator asks
How many hours of minimum-wage work does one club night and one festival day cost in São Paulo?
15.0/ 100 · São Paulo
The Brazilian minimum wage is R$1,621 a month, which is R$7.37 an hour.
The median club entry price is around R$67.50, which is 9.2 hours of work. Across 29 large festivals with paid tickets in 2025, the median full price of a paid day ticket was about R$280, which is 38.0 hours of work. Drinks, travel, tables, VIP tickets and free events are not counted.
The city has 15 large festivals that are free to enter, including the Virada Cultural, the Women’s Music Event and SP Canta Nordeste. A total of 85% of survey respondents said free or outdoor events in public space are important to the city’s nighttime culture.
An expert said going out in São Paulo now costs money it did not cost in the 1990s:
“You can’t do that any more in São Paulo, because in São Paulo today, first, you know you’ll have to spend money to get home by Uber in the early hours… the influencer gets in free, whoever has money gets in free, but a nobody doesn’t. In the old days everybody got in, even a nobody got in.”